Episode 16

full
Published on:

29th Jan 2024

Recruitment Marketing: Insights and Strategies for the Manufacturing Industry with Nicole Morgan

Host: Lisa Ryan

Guest: Nicole Morgan**

Contact Nicole Morgan through Resolute PR's website. www.resolutepr.com/workforce-recruitment

Lisa Ryan welcomes Nicole Morgan to the Manufacturers Network podcast. Nicole Morgan is a PR and marketing expert and founder of Resolute PR. She has an innovative approach to addressing changing workforce behavior.

#### Background and Work at Resolute PR

- Nicole shares her journey, having worked in PR and marketing for nearly 20 years and founded Resolute PR about ten years ago.

- Resolute PR takes a holistic approach to addressing client issues by understanding their goals and struggles, with a recent focus on assisting HR departments in marketing open positions.

#### Addressing Workforce Recruitment Challenges

- HR departments often faced challenges in attracting employees as they primarily targeted those actively seeking jobs, neglecting potential employees who may not be actively looking.

- Employers must focus on branding themselves as an employer, emphasizing work culture and value for potential employees.

#### Employer Marketing and Employee Recruitment

- Employers should focus on marketing job positions through clear job descriptions, regular performance reviews, and transparent employee growth paths.

- Encouraging positive employee feedback and addressing negative feedback on platforms like Glassdoor can influence job seekers' perceptions.

#### Trends in Workforce Marketing

- Trends are shifting towards retention campaigns rather than labor shortage solutions, emphasizing the importance of employee communication and transparency.


#### Women in Traditionally Male Positions

- Nicole addresses the importance of accommodating women in traditionally male-dominated industries, such as ensuring the availability of women's restrooms and fostering a diverse and inclusive workforce.


#### Contact Information

- To learn more about Resolute PR's workforce recruitment study and services, visit [resolutepr.com/workforce-recruitment](www.resolutepr.com/workforce-recruitment).

- Contact Nicole Morgan through the website's contact form.


#### Key Themes

- Workforce Recruitment Challenges: Understanding the changing hiring landscape and the need to market job positions effectively to attract potential employees.

- Employee Retention: Shifting trends towards retaining top talent through effective communication and transparent growth paths.

- Women in the Workforce: Recognizing the importance of accommodating and inclusivity for women in traditionally male-dominated industries.


#### Lessons Learned

- Employers need to adapt their recruitment strategies to appeal to actively seeking and passive job seekers.

- Clear job descriptions and transparent growth paths are key for attracting and retaining employees.

- Creating a diverse and inclusive workplace is essential for accommodating women in traditionally male-dominated industries.


#### Fun Facts

- Manufacturing and industrial sectors are adapting to workforce demands by offering flexible scheduling and on-site childcare facilities.

- Employers need to prioritize employee communication and transparency, aiming to retain top talent as the employment landscape evolves.


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About the Podcast

The Manufacturers' Network
Connecting Manufacturers with Manufacturers
The Manufacturers' Podcast is THE place for manufacturers to connect with and learn from other manufacturers. Not only will listeners get to learn from their manufacturing colleagues, but they will also discover HOW they can help each other as a resource or as a source of help and inspiration.

As a manufacturer, it's easy to get pigeon-holed into only focusing on your own industry, whether it be through your industry trade association or your industry colleagues. While trade associations are an excellent source of information for their members, sometimes it's gaining a perspective from someone else in a completely different industry that gives you the solution to your dilemma.

Stay tuned for new episodes every week on "Manufacturing Monday's." This drive-time length podcast will give you the information, tips and strategies you need to get your week off to a fantastic start.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker