Host: Lisa Ryan
Guest: Nicole Morgan**
Contact Nicole Morgan through Resolute PR's website. www.resolutepr.com/workforce-recruitment
Lisa Ryan welcomes Nicole Morgan to the Manufacturers Network podcast. Nicole Morgan is a PR and marketing expert and founder of Resolute PR. She has an innovative approach to addressing changing workforce behavior.
#### Background and Work at Resolute PR
- Nicole shares her journey, having worked in PR and marketing for nearly 20 years and founded Resolute PR about ten years ago.
- Resolute PR takes a holistic approach to addressing client issues by understanding their goals and struggles, with a recent focus on assisting HR departments in marketing open positions.
#### Addressing Workforce Recruitment Challenges
- HR departments often faced challenges in attracting employees as they primarily targeted those actively seeking jobs, neglecting potential employees who may not be actively looking.
- Employers must focus on branding themselves as an employer, emphasizing work culture and value for potential employees.
#### Employer Marketing and Employee Recruitment
- Employers should focus on marketing job positions through clear job descriptions, regular performance reviews, and transparent employee growth paths.
- Encouraging positive employee feedback and addressing negative feedback on platforms like Glassdoor can influence job seekers' perceptions.
#### Trends in Workforce Marketing
- Trends are shifting towards retention campaigns rather than labor shortage solutions, emphasizing the importance of employee communication and transparency.
#### Women in Traditionally Male Positions
- Nicole addresses the importance of accommodating women in traditionally male-dominated industries, such as ensuring the availability of women's restrooms and fostering a diverse and inclusive workforce.
#### Contact Information
- To learn more about Resolute PR's workforce recruitment study and services, visit [resolutepr.com/workforce-recruitment](www.resolutepr.com/workforce-recruitment).
- Contact Nicole Morgan through the website's contact form.
#### Key Themes
- Workforce Recruitment Challenges: Understanding the changing hiring landscape and the need to market job positions effectively to attract potential employees.
- Employee Retention: Shifting trends towards retaining top talent through effective communication and transparent growth paths.
- Women in the Workforce: Recognizing the importance of accommodating and inclusivity for women in traditionally male-dominated industries.
#### Lessons Learned
- Employers need to adapt their recruitment strategies to appeal to actively seeking and passive job seekers.
- Clear job descriptions and transparent growth paths are key for attracting and retaining employees.
- Creating a diverse and inclusive workplace is essential for accommodating women in traditionally male-dominated industries.
#### Fun Facts
- Manufacturing and industrial sectors are adapting to workforce demands by offering flexible scheduling and on-site childcare facilities.
- Employers need to prioritize employee communication and transparency, aiming to retain top talent as the employment landscape evolves.