Episode 2

full
Published on:

12th Jan 2026

Unlocking Sales Efficiency & Process Alignment with Moustafa Moursy

In this episode, Lisa Ryan sits down with Moustafa Moursy, founder of Push Analytics and a top-tier HubSpot agency partner, to break down what’s really holding manufacturers back from operational excellence, and how to fix it. Drawing on his hands-on manufacturing background and expertise in sales and project management, Moustafa Moursy reveals the most common process traps, why data-driven operations matter, and how aligning tools with culture can give your business a serious edge.

Key Topics Covered:

- Why manufacturing companies must treat their business processes like their product lines—with clear inputs, outputs, and controls

- The real culprit behind ineffective sales processes (hint: it’s not just paperwork or CRM overload!)

- How to strike the perfect balance between over-complicating and under-complicating systems, especially for sales teams

- The importance of stakeholder involvement when designing or revamping business processes

- Ways successful manufacturers build robust supply and value chain relationships

- The most overlooked opportunities for digital transformation in manufacturing

- How manufacturers routinely leave money on the table—and simple strategies to capture it

- Why culture, not just technology, is crucial for real transformation

Actionable Takeaways:

1. Map Your Processes First: Don’t jump straight to adopting new tools; start by zooming out and mapping your current workflows, obstacles, and business goals.

2. Engage Key Stakeholders: Involve the people actually using the system, especially sales reps, in the design and refinement of your processes to drive buy-in and better results.

3. Find Your CRM Sweet Spot: Focus on the CRM features that directly support your goals—instead of chasing 100% utilization, identify the tools your team really needs.

4. Follow Up Relentlessly: Make quoting and order follow-up a non-negotiable habit; most revenue leaks happen because opportunities fall between the cracks.

5. Build Process-Centric Culture: Remember, the best technology won’t help unless your team is trained, supported, and committed to continuous process improvement.

6. Connect Sales and Production: Create seamless handoffs between sales and post-sales/project management to prevent friction and ensure great customer experiences.

Resources & Contact:

To learn more or connect with Moustafa Moursy

Resources & Contact:

To learn more or connect with Moustafa Moursy and the Push Analytics team, email hello@pushanalytics.com and mention The Manufacturers Network Podcast.

Tune in and discover how process alignment and smart technology adoption can drive your manufacturing business forward—one actionable step at a time!and the Push Analytics team, email hello@pushanalytics.com and mention The Manufacturers Network Podcast.

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About the Podcast

The Manufacturers Network
Real conversations with leaders in manufacturing, automation, and workforce retention.
The Manufacturers’ Network is where manufacturing leaders, plant managers, and industry innovators come to talk straight about what’s working and what’s not, on the shop floor and beyond.

Each week, host Lisa Ryan sits down with people who live and breathe this business: operations executives, HR directors, engineers, and founders who are building stronger teams and smarter systems in the face of nonstop change.

Listeners gain real-world insights on:
• Employee retention and workforce engagement
• Automation, AI, and the future of skilled trades
• Supply chain and operations leadership
• Safety, sustainability, and company culture that lasts

If you’re tired of generic “leadership talk” and want practical conversations from people who get it, this podcast is for you.

New episodes drop every Monday and are short enough for your commute, sharp enough to shape your week.

Subscribe and be part of the conversation that’s connecting manufacturers across industries, one story at a time.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker