Episode 8

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Published on:

6th Jan 2025

The Power of AI in Transforming Manufacturer Sales Processes with Adam Honig

Connect with Adam Honig: https://www.linkedin.com/in/adamhonig/

In this episode of The Manufacturers Network Podcast, host Lisa Ryan welcomes Adam Honig, the founder of Spiro AI, to discuss innovative approaches in the manufacturing sales process using AI-driven CRM solutions. Adam shares his journey of turning past failures into technological innovations that significantly benefit the manufacturing industry. He focuses on how Spiro AI is transforming traditional CRM practices, addressing common manufacturing challenges, and enhancing sales efficiency.

Key Themes:

  1. Innovative CRM Solutions:
  • Adam Honig highlights the need for a transformation in the CRM industry, especially within manufacturing. He introduces Spiro AI as an "anti-CRM" solution that automates data entry and improves sales processes through AI technology.
  1. AI and Sales Efficiency:
  • Discussing the implementation of AI, Adam explains how technology can help in analyzing sales data, generating insights, and reducing the time spent on non-customer-facing activities, ultimately allowing sales teams to focus more on customer interaction.
  1. Manufacturing Challenges and Solutions:
  • The episode addresses common misconceptions manufacturers have about sales and technology investment. Adam points out that many businesses believe their products sell themselves and emphasize embracing modern sales strategies and technologies.
  1. Cultural and Generational Shifts:
  • The conversation touches on the changes in manufacturing business culture, noting how AI and advanced technologies can attract younger talent and foster a more innovative work environment.
  1. Data-Driven Decisions:
  • Adam emphasizes the role of data in making informed business decisions and how AI can provide valuable insights without manual data entry, ultimately aiding in better customer relationship management and forecasting.

Lessons Learned:

  • Embracing AI in CRM systems can significantly streamline sales processes and enhance customer relationships in the manufacturing sector.
  • Reducing internal administrative tasks through AI allows sales teams to focus more on their primary goal: increasing customer interactions and driving sales.
  • Understanding the value of the product line and effectively communicating it to customers can prevent lost sales opportunities.

Fun Facts:

  • Adam's venture into AI-focused CRM solutions was inspired by the movie "Her," where an AI assistant provided seamless support to the protagonist.
  • Despite some manufacturers' initial resistance to CRM, embracing an AI-driven system can lead to surprising and significant improvements in efficiency and growth.
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About the Podcast

The Manufacturers' Network
Connecting Manufacturers with Manufacturers
The Manufacturers' Podcast is THE place for manufacturers to connect with and learn from other manufacturers. Not only will listeners get to learn from their manufacturing colleagues, but they will also discover HOW they can help each other as a resource or as a source of help and inspiration.

As a manufacturer, it's easy to get pigeon-holed into only focusing on your own industry, whether it be through your industry trade association or your industry colleagues. While trade associations are an excellent source of information for their members, sometimes it's gaining a perspective from someone else in a completely different industry that gives you the solution to your dilemma.

Stay tuned for new episodes every week on "Manufacturing Monday's." This drive-time length podcast will give you the information, tips and strategies you need to get your week off to a fantastic start.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker