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Published on:

14th Oct 2024

Navigating Labor Shortages and Automation in Warehousing with Lee Rector

In this episode of The Manufacturers' Network Podcast, Lisa Ryan interviews Lee Rector, a seasoned expert with nearly 25 years of experience in supply chain and warehousing across 40 countries. Lee is currently leading Embassy Data Logistics, pioneering innovations with *Warehouse Command*, a universal labor planning tool designed to make advanced metrics accessible to operations of all sizes.

Key Takeaways:

Lee’s Journey in Supply Chain and Warehousing: Lee shares insights into his extensive career, working with a wide range of companies, from Fortune 100s to family-run businesses. His desire to address operational technology inefficiencies led him to create more affordable and applicable solutions, including the Warehouse Command Labor Cost and Productivity Calculator.

- Challenges in the Industry: Lee emphasizes the current labor shortage in North America, which affects both skilled and unskilled roles. Due to automation and AI integration, warehousing is seeing a shift from being labeled as unskilled labor to requiring technological and operational expertise.

- The Experience Gap: One of the most critical challenges identified is the widening gap in experience between executives with over 25 years in the industry and the next level of management, which averages less than eight years of experience. Lee discusses how this affects operational efficiency, decision-making, and the growing reliance on technology.


- The Role of Technology and Automation: The warehousing industry is evolving, with automation and AI playing pivotal roles. However, Lee points out that despite the buzz around automation, only 2% of North American warehouses currently use it. Automation is far more widespread in Europe, where labor and space costs are significantly higher. He also touches on the debate between assisted and assertive AI, predicting it will shape the future of warehousing.


- Labor Shortages and Workforce Retention: Creativity is essential for retaining warehouse workers. Lee discusses various strategies companies use, including offering flexible work schedules, paid lunches, and clear paths for advancement. He highlights the importance of peer-to-peer recognition to maintain motivation and accountability, which can also help minimize the negative effects of favoritism and disengagement.


Productivity vs. Activity: Lee explores the distinction between activity and productivity in the warehouse environment. Many organizations measure activity (units handled) but fail to track true productivity (the efficiency of labor against standardized benchmarks). He introduces the Warehouse Command Calculator as a tool to bridge this gap, offering a simple yet powerful way to measure operational efficiency.


- The Importance of Planning for the Future: With a forecasted labor shortage of 4 million workers in warehousing and manufacturing by 2030, companies must adapt now to avoid operational disruptions. Lee discusses the need for strategic labor management, cost control, and the role of automation in filling the labor gap.


- The Next Generation of Warehouse Professionals: As the warehousing industry evolves, Lee believes the next generation of professionals must balance their tech-savvy with a deep understanding of operations. He highlights that technology alone isn’t enough—knowing the fundamentals of warehousing operations is crucial to making technology work effectively.


Final Thoughts:

Lee stresses that companies must act now to address labor shortages, leverage automation, and build a sustainable operational strategy. His insights into the future of warehousing and supply chain management provide valuable lessons for any business looking to improve efficiency and stay ahead in this rapidly evolving industry.


For more insights from Lee, visit: (https://embassy.com). Embassy University offers free educational resources to help businesses improve operations without significant capital investments.


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About the Podcast

The Manufacturers' Network
Connecting Manufacturers with Manufacturers
The Manufacturers' Podcast is THE place for manufacturers to connect with and learn from other manufacturers. Not only will listeners get to learn from their manufacturing colleagues, but they will also discover HOW they can help each other as a resource or as a source of help and inspiration.

As a manufacturer, it's easy to get pigeon-holed into only focusing on your own industry, whether it be through your industry trade association or your industry colleagues. While trade associations are an excellent source of information for their members, sometimes it's gaining a perspective from someone else in a completely different industry that gives you the solution to your dilemma.

Stay tuned for new episodes every week on "Manufacturing Monday's." This drive-time length podcast will give you the information, tips and strategies you need to get your week off to a fantastic start.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker