Episode 20

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Published on:

28th Apr 2025

Building an Iconic American Brand with Dean Wegner

In this enlightening episode of The Manufacturers Network Podcast, host Lisa Ryan welcomes Dean Wegner, founder and CEO of Authentically American. Dean shares his journey from a West Point graduate and Army veteran to an entrepreneur passionate about creating American jobs through his 100% American-made apparel brand. Explore the strategic insights Dean gained from his corporate experiences at Procter & Gamble and Mars and how they shaped his mission-driven leadership approach today.

Key Themes and Lessons Learned:

  1. Commitment to American Manufacturing and Job Creation:
  • Dean Wegner is on a mission to revitalize American manufacturing by producing high-quality apparel made entirely in the U.S. He aims to create jobs and support the American worker, moving away from the industry's reliance on cheap overseas labor.
  1. Entrepreneurial Journey and Strategies:
  • Dean transitioned from an Army officer to a corporate executive at Fortune 500 companies before embarking on his entrepreneurial journey. He stresses the importance of understanding your industry and the power of branding and marketing.
  1. Balancing Mission and Profitability:
  • Authentically American adheres to a direct-to-consumer business model, inspired by successful examples like Dell and Southwest. This approach helps maintain competitive pricing by cutting out the middleman, ensuring high-quality American-made products remain affordable.
  1. Harnessing National Media for Brand Growth:
  • Dean shares how national media exposure catalyzes brand awareness and sales but emphasizes the need for sustained marketing efforts to maintain growth momentum.
  1. Employee and Customer Engagement:
  • Authentically American boosts customer and employee loyalty by staying true to its values. Dean’s commitment to donating 10% of profits to veterans and first responders is a testament to the brand’s purpose-driven ethos.

Fun Fact:

  • Authentically American incorporates innovative designs, such as sweat-activated T-shirts, which reveal new messages as you perspire, a nod to their creativity and unique market appeal.

Connect with Dean Wegner:

Visit Authentically American's website at authenticallyamerican.us to learn more about Dean Wegner or explore its range of premium American-made apparel. You can also connect with Dean on LinkedIn to stay updated on his journey and insights into American manufacturing.

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About the Podcast

The Manufacturers' Network
Connecting Manufacturers with Manufacturers
The Manufacturers' Podcast is THE place for manufacturers to connect with and learn from other manufacturers. Not only will listeners get to learn from their manufacturing colleagues, but they will also discover HOW they can help each other as a resource or as a source of help and inspiration.

As a manufacturer, it's easy to get pigeon-holed into only focusing on your own industry, whether it be through your industry trade association or your industry colleagues. While trade associations are an excellent source of information for their members, sometimes it's gaining a perspective from someone else in a completely different industry that gives you the solution to your dilemma.

Stay tuned for new episodes every week on "Manufacturing Monday's." This drive-time length podcast will give you the information, tips and strategies you need to get your week off to a fantastic start.

About your host

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Lisa Ryan

As a Certified Speaking Professional (CSP), an award-winning speaker and author of ten books, Lisa Ryan, CSP, works with her clients to develop employee and client engagement initiatives and strategies that keep their top talent and best clients from becoming someone else’s.
Lisa’s expertise includes: strengthening workplace culture, improving employee engagement, increasing customer retention, and initiating gratitude strategies (“Grategies”) for personal and professional benefit. Lisa’s participants enjoy her high energy, enthusiastic delivery and quick wit and they leave the session with ideas they are committed to acting on immediately to make positive workplace culture changes.
Lisa costars in two films with other experts including Jack Canfield of “Chicken Soup for the Soul.” She is the Past-President of the National Speakers Association, Ohio Chapter and holds an MBA from Cleveland State University.

Relevant Experience

• Keynote, breakout or workshop speaker at more than 100 national and international conferences
• Thirteen years of industrial marketing and sales experience, including seven years in the welding industry – and yes, she does weld
• Host of “Elevate Your Engagement Levels: What You Need to Know” on the Elite Expert Network and the C-Suite Network
• Creator of “The Seven Mistakes Managers Make to Crush Company Culture” video series
• Best-selling author of ten books, including “Manufacturing Engagement: 98 Proven Strategies to Attract and Retain Your Industry’s Top Talent”
• Award-winning speaker